Fig. 01 — The Anthill · Est. MMXXVI ·

Track every event.

An analytics platform in refined light-weight humanist sans. Every click, every scroll, every specimen catalogued. In the anthill, nothing is forgotten.

see also fig. 3 — event taxonomy
§ i — The Ledger

Kept carefully. Kept forever.

12 ms
avg. ingest latency p95 under 40ms
99.99%
guaranteed uptime eu + us regions
unlimited
properties per event schema-less
7 years
raw event retention hive tier only
§ ii — The Incantation

One line. One specimen.

Call ondt.track() and the event is pressed into the journal — permanently, with a timestamp and a trail of context. No SDK bloat. No tracking plans.

Fig. 02 — Specimen collection call ondt.js · v1.0
// record a page view
ondt.track("page_view", {
  user_id: 42,
  path:    "/field-notes",
  referrer: "twitter.com",
  at:      Date.now(),
});

// specimen catalogued ✦
a single function · the whole observatory
§ iii — Taxonomy

An index of species.

Every event is a specimen. Named, classified, and pinned to the page. Ondt ships with eight common genera — and infinite room for your own discoveries.

Genus Pageview · Species P. primus
page_view

The foundational observation. Every journey begins here.

Genus Clickus · Species C. digitalis
click

A gesture of intent. The specimen has chosen.

Genus Ingressus · Species I. novus
signup

A new colony member enters the anthill for the first time.

Genus Mercatus · Species M. aureus
purchase

The golden conversion. Gathered and stored in the treasury.

Genus Decursus · Species D. longus
scroll

Vertical progression through the field notes.

Genus Sessio · Species S. temporalis
session

A continuous visit — beginning, middle, and eventual silence.

Genus Propagatio · Species P. viralis
share

The specimen multiplies the colony beyond its borders.

Genus Novitas · Species N. tuum
custom

Your own species. Name it. Track it. Remember it forever.

pinned specimens · fig. 03
§ iv — Field Notes

Charts drawn in ink.

Ondt's dashboards read like specimens pressed in a naturalist's journal — unhurried, readable, and drawn with the steady hand of someone who takes their field work seriously.

Fig. 04a

Conversion funnel

from first sighting to purchase

view click cart buy 12,840 8,207 3,112 947 7.4% conv
Fig. 04b

Cohort retention

weekly, last 6 cohorts

C1C2C3 C4C5C6 W0W1 W2W3 W4W5 W6W7 sticky!
Fig. 04c

Daily pageviews

30 days, smoothed

3k 2k 1k Mar 1 Mar 15 Mar 30 new high ✦
Fig. 04d

Source attribution

where the colony arrives from

Twitter Direct Search Referral Ondt Signup · 18% Engage · 48% Purchase · 9% direct = loyal colony
important! — all figures are live

"We replaced four dashboards with Ondt. Our engineers finally look at the data because the charts look like something they'd want to read. The funnel report is the first piece of analytics software I've framed on my wall."

§ v — Mycelium

Underground network.

Like mycelium threading beneath the forest floor, Ondt connects to the tools you already keep. Twenty native integrations. Bidirectional. Quiet. Reliable.

+ 40 more via webhook
§ vi — The Anthill

Grow your colony.

Three sizes of underground network. Dig deeper as the colony grows — transparent per-event billing, no seat fees, no surprise charges at the end of the season.

Solo

Formica solitaria
Free up to 10k events/mo

A single forager. Everything you need to begin keeping the journal.

  • 10,000 events / month
  • Unlimited seats
  • 30-day retention
  • Community support
Start foraging

Hive

Formica magna
Custom 10M+ events · enterprise

A vast underground network. For organisations where every event is evidence.

  • 10M+ events / month
  • Unlimited retention
  • Dedicated support
  • On-prem option
  • SSO + SAML
  • Audit logs + SLA
Contact the queen
all tiers · unlimited seats

Begin the journal.

Pin your first event in under a minute. No credit card. No sales call. Just a track() function waiting to catch its first specimen.

npm install @ondt/browser